Theoretical Premise Outline

Introduce subject

• Elaborate Likelihood Model
• Central 
• Peripheral 
• Briefly cover our cultures obsession with celebrity
• Share models from article: Information Processing of Advertising among Young People: The Elaboration Likelihood Model as Applied to Youth. 
• Hovland Model
• McGuire Model

References:

CACIOPPO, J. T., and R. E. PETTY. "The Need for Cognition." Journal of Personality and Social Psychology 42, 1 (1982): 116-31.

-----, and -----. "The Elaboration Likelihood Model: The Role of Affect and Affect-Laden Information Processing in Persuasion." In Cognitive and Affective Response to Advertising, P. Cafferata and A. M. Tybout, eds. Lexington, MA: Lexington Books, 1989.

Te'eni-Harari, T., Lampert, S. I., & Lehman-Wilzig, S. (2007). Information Processing of Advertising among Young People: The Elaboration Likelihood Model as Applied to

Youth. Journal Of Advertising Research, 47(3), 326-340.

TV Commercial - Pizza Hut Dinner Box - Featuring Blake Shelton

https://www.youtube.com/watch?v=GWrQThOuBwA

Yeung-Jo, K., & June-Hee, N. (2007). Effects of celebrity athlete endorsement on attitude towards the product: the role of credibility, attractiveness and the concept of congruence. International Journal Of Sports Marketing & Sponsorship, 8(4), 310-320.